Collection:

A LITTLE MORE ABOUT OUR BRAND.
I Love Ugly is an Auckland based premium menswear brand, founded in 2008 as an illustration and design collective, a mission that is still at the core of the brand today. "I Love Ugly" refers to the subjective nature of beauty; what’s ugly to some is beautiful to others. 

Since early 2011, I Love Ugly has grown into a lifestyle brand with global reach. We are a strong team of likeminded individuals with synchronized visions and methods. We value all human aspirations and endeavors with integrity, intellect and creative experimentation. We live and breathe the culture we continually create by drawing on influences and the aesthetic sensibilities found in art, photography, design, music, film, food, literature, and beauty in all forms. These elements form the cornerstone of the brand and are joined seamlessly to produce a beautiful product offering, delivered by our specialist team, brand ambassadors, media partners and stockists around the world. 

"Quality goods for the Independent Mind"

24 products
QGFTIM Tee
Vendor
I Love Ugly
Regular price
Sold out
Sale price
$30.00
Utility Pant
Vendor
I Love Ugly
Regular price
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Sale price
$119.00
Script Tee
Vendor
I Love Ugly
Regular price
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Sale price
$48.00
Easy Logo Tee
Vendor
I Love Ugly
Regular price
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Sale price
$48.00
Ventura Tee
Vendor
I Love Ugly
Regular price
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Sale price
$30.00
I Love Ugly Water Bottle
Vendor
I Love Ugly
Regular price
$30.00
Sale price
$22.50
Initial Sock
Vendor
I Love Ugly
Regular price
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Sale price
$12.00
Initial Sock
Vendor
I Love Ugly
Regular price
Sold out
Sale price
$12.00
Donnie Pocket T
Vendor
I Love Ugly
Regular price
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Sale price
$31.50
Essential Check Shirt
Vendor
I Love Ugly
Regular price
$105.00
Sale price
$63.00
Jonty Short
Vendor
I Love Ugly
Regular price
$89.00
Sale price
$53.00
Speckled Sunday Sock
Vendor
I Love Ugly
Regular price
Sold out
Sale price
$12.00
Speckled Sunday Sock
Vendor
I Love Ugly
Regular price
Sold out
Sale price
$12.00
Slim Kobe Pant Clay Corduroy
Vendor
I Love Ugly
Regular price
$109.00
Sale price
$76.00
Edo Pant
Vendor
I Love Ugly
Regular price
$109.00
Sale price
$76.00
Art Dept. Tee
Vendor
I Love Ugly
Regular price
$49.00
Sale price
$30.00
Striped Pocket Tee
Vendor
I Love Ugly
Regular price
Sold out
Sale price
$35.00
Slim Kobe Pant
Vendor
I Love Ugly
Regular price
$109.00
Sale price
$109.00
Anton Track Pant Taped
Vendor
I Love Ugly
Regular price
Sold out
Sale price
$76.00
Easy Logo Tee
Vendor
I Love Ugly
Regular price
Sold out
Sale price
$48.00