A LITTLE MORE ABOUT OUR BRAND. I Love Ugly is an Auckland based premium menswear brand, founded in 2008 as an illustration and design collective, a mission that is still at the core of the brand today. "I Love Ugly" refers to the subjective nature of beauty; what’s ugly to some is beautiful to others.
Since early 2011, I Love Ugly has grown into a lifestyle brand with global reach. We are a strong team of likeminded individuals with synchronized visions and methods. We value all human aspirations and endeavors with integrity, intellect and creative experimentation. We live and breathe the culture we continually create by drawing on influences and the aesthetic sensibilities found in art, photography, design, music, film, food, literature, and beauty in all forms. These elements form the cornerstone of the brand and are joined seamlessly to produce a beautiful product offering, delivered by our specialist team, brand ambassadors, media partners and stockists around the world.